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Transform Your Sales and Marketing Strategy
In today's fast-paced sales environment, securing a first-mover advantage is crucial. Skilled professionals who can anticipate trends, leverage new technologies, and implement innovative marketing strategies which are essential for market leadership.
The Siloed Past
Marketing: Focused on brand awareness, lead generation,
and creating top-of-funnel content.
Sales: Focused on closing deals and
converting leads.
The Collaborative Present
Marketing and sales share the goal of driving revenue and customer acquisition. Marketing creates content for all funnel stages, while both teams use data to guide strategies. Qualified leads are smoothly transitioned marketing to sales, ensuring a positive experience. Technology like CRM systems unifies the customer journey.
Achieve Business Excellence with this High-Impact
Sales and Marketing Programme
Trusted by the industry over two decades
IIM Lucknow Advantage
Get certified by IIM Lucknow, accredited by AMBA & AACSB, and a Top-10 NIRF B-School
Experiential Learning
Leverage distinctive pedagogy of lectures, real-life case studies, quizzes, projects, simulations and assignments.
Accomplished Faculty
Learn from IIM Lucknow Faculty and industry leaders in future powered management framework and best practices
IIM Lucknow Sales and Marketing
Course Overview
IIM Lucknow's Executive Programme in Sales and Marketing empowers professionals to excel in today's dynamic business landscape. This intensive 10-month program equips participants with the necessary skills through interactive sessions, practical learning experiences, and capstone projects. It addresses the critical needs of sales and marketing professionals, focusing on strategies to retain customers profitably, acquire new ones, expand markets, and leverage technology and digital media for growth.
As one of the leading online sales and marketing courses, the program delves into the roles and responsibilities of sales and marketing managers, equipping participants to design and develop effective channels within the current business realm. This sales and marketing course provides flexibility for professionals. Upon completion, participants receive a certification from IIM Lucknow, making it an ideal course for sales and marketing professionals seeking to advance their careers.
Sales and Marketing Course Curriculum
Your Title Here
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Your Title Here
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Your Title Here
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Your Title Here
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How will I learn?
Experience a high-impact format perfected to transform sales and marketing professionals
10-month Executive-Friendly Programme with weekend-only classes
150 Hours LIVE Interactive Sessions led by IIM Lucknow Faculty
Judicious blend of lectures, real-life case studies, quizzes, capstone projects and workshops
5 days On-Campus Learning (3 days at the beginning and 2 days at the end) at IIM Lucknow
Classes will be held during weekends
The programme will be delivered on TalentSprint’s digital platform
YOUR NAME HERE
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140+
AENEAN LEO FACILISIS
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50K+
ETIAM ELEMENTUM
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300+
ETIAM ELEMENTUM
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783
ADIPISCING ELIT
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Who are the programme directors?
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Donec Pellentesque
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What should I expect from this programme?
Design and manage efficient sales and marketing
channels for optimal customer reach.
Design and manage efficient sales and marketing
channels for optimal customer reach.
Design and manage efficient sales and marketing
channels for optimal customer reach.
Design and manage efficient sales and marketing
channels for optimal customer reach.
Design and manage efficient sales and marketing
channels for optimal customer reach.
Hear From Our Clients
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George Owens
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Max Tanner
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Kim Wexler
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Billy Jackson
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STILL NOT SURE?
Frequently Asked Questions
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